How to Write Email Subject Lines That Get Opened
Whether you're emailing to promote an event, provide valuable content, or simply to keep in touch with your audience, an impactful subject line will help your email stand out in the inbox and encourage readers to open and act. Keeping your subject lines short is crucial because people spend only seconds scanning their inboxes before deciding to open an email or move on to another one.
Using an email subject line checker can help you streamline your subject line and remove any unnecessary words that might be distracting or confusing to readers.
Use numbers. Numbers catch the eye of subscribers and are easy to read. If you’re going to include a number in your subject line, consider making it a call to action or an exciting offer so that your email will be opened with urgency and curiosity.
Stick to 65 characters. Studies show that emails with subject lines that are too long aren’t read, especially on mobile devices. This is because email readers often get a preview of the subject line before opening it, and long subjects lines are likely to be cut off in that preview.
Incorporate a familiar sender name. If your email is coming from a brand that is well-known to your audience, using their name in the subject line can help increase open rates because it signals that they'll find value in reading the message.
Use emojis. If you use emojis sparingly, they can draw attention and make your subject line more memorable without looking like spam. However, be careful not to overdo it—emojis can be a distraction and overwhelm the subject line when used excessively.
Share breaking news. Using a topical headline is an effective way to get your email opened because it's something that's currently relevant and exciting to your audience. For example, if you're introducing a new product or service, tease the offer in your subject line so that your subscribers will be eager to learn more and become customers.
Be personal. Emails that feel catered directly to you have a much higher open rate than general emails sent to your entire list. If you have a first name database for your audience or customer information, use that to your advantage in your subject lines by including their first name or referencing a specific attribute that you know they share.
Be funny. It’s hard to resist a joke in your inbox, so make your audience smile and they'll be more apt to open your email. A humorous subject line is also a great way to make an important announcement that will be more easily remembered by your audience.
A great email subject line will capture the attention of your subscribers, drive them to engage with your content, and ultimately make a purchase. Taking the time to craft the perfect subject line can have a positive impact on your overall email marketing strategy and increase your email open rates significantly.
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